A collection of various logotype and identities

Brief_ Diddi Bop specialises in children's dance
classes, there classes are designed to help young
children enhance their co-ordination and rhythm.

Solution_A soft friendly logo which appeals to both
mothers and children, showing the classes are aimed
for both boys and girls, the logo features two smiling
dancing children, & uses vibrant cyan and magenta
which can be interpreted as blue for boys & pink for girls .



Brief_ Performance Meals offer nutritionally
balanced ready meals for fitness fanatics.

Solution_Reducing the lengthy brand name
to the initial letters combined with knife & fork
pictagram designs, the letter forms based on
the drop shadows formed from the slab serif
typeface Rockwell are re-arranged to construct
a figure which lifts the knife and fork.

Brief_ A corporate identity redesign, for a removals
and cleaning service company based in Wales called
'Job Done'. The new identity needed to be simple and
friendly, and communicate a positive and reliable service.

Solution_Inspired by a tick box, relating to a list of jobs,
coupled with the soft friendly Cooper Black Typography
to form a simple but effective identity.

Brief_Design the Identity for the Events Company
‘Higher Events’ based in Birmingham, specialising
in Corporate Hospitality, Team Building and Group
Events.

Solution_The client wanted a clean, fresh & friendly
appearance, which promoted professionalism, as well
as an easily applicable logo and logotype which would
fit a range of media. The concept for the logo is the
idea of saying ‘hi’.

Brief_A corporate identity redesign, for the Royal Botanic
Garden Edinburgh. The new identity wants to move away
from the perception of a stuffy boring traditional garden,
and instead appear more exciting, contemporary and dynamic.

Solution_Inspired by the shape of a flower, and the recurring
hexagonal structure throughout nature, to create a simple yet
eye-catching logo and identity which is eco-friendly, simple
and iconic.